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Training Company
Marketing Director

Mike is the Marketing Director for a national training company. The company organizes about a hundred different classes all over the US. The company receives 80% of its income from previous customers. Mike hired a Web Consulting Company to create the web site.

Before Calendar Central

Mike has hired a full time webmaster just to keep the content of the site up to date. The most visited part of the site are the course schedules and descriptions. The problem is that the webmaster is spending half the time collecting information about course schedules from the different training sites and putting that information on the web site. The second problem is that the site visitors see a large number of courses and schedules, even though they may be interested in only one or two courses taught in one or two locations.

After Calendar Central

With Calendar Central, each training site updates the course schedule themselves. No HTML coding! No webmaster needed!

Visitors of the site are pleased with the new calendar. They can specify the courses and locations they are interested in - that's what they see.

If the company gets just three more customers this year due to Calendar Central, it will have paid for itself.

With the upcoming version of Calendar Central, Mike can even send email to members registered with the site. Members receive a personalized email about the courses and locations they said they were interested in.