Training Company
Marketing Director
Mike is the Marketing Director for a national training company. The company organizes
about a hundred different classes all over the US. The company receives 80% of its income from previous customers.
Mike hired a Web Consulting Company to create the web site.
Before Calendar Central
Mike has hired a full time webmaster just to keep the content of the site up to date.
The most visited part of the site are the course schedules and descriptions. The problem is that the webmaster
is spending half the time collecting information about course schedules from the different training sites and putting
that information on the web site. The second problem is that the site visitors see a large number of courses and
schedules, even though they may be interested in only one or two courses taught in one or two locations.
After Calendar Central
With Calendar Central, each training site updates the course schedule themselves. No
HTML coding! No webmaster needed!
Visitors of the site are pleased with the new calendar. They can specify the courses
and locations they are interested in - that's what they see.
If the company gets just three more customers this year due to Calendar Central, it will
have paid for itself.
With the upcoming version of Calendar Central, Mike can even send email to members registered
with the site. Members receive a personalized email about the courses and locations they said they were interested
in.
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