Java HomeNewsJava-Based AppsDeveloper ToolsDeveloper AssistanceEducationCommunityEventsFeedback
January 8, 1998

Daily Grounds Logo

Hype is Not a Business Model


Mr. Bean's Hype Machine, a landmark article on Java according to Dave Winer, makes the point that "hype is not a business model." We agree with this statement, but it really doesn't apply to Java as the critics would have you think. The critics are looking in the wrong place for Java's inherent value. Java's business model is not the Internet; it is the corporate intranet that counts.

Let's look at current trends in Java development. Companies aren't focusing on building Web sites with "bell and whistle" Java applets. They're starting to deploy Java solutions that tie together various systems and surface back-end data. They're focusing on developing server-side Java applications to solve internal business problems. They're writing client-side self service applications which allow employees to access HR information, for example.

In doing so, companies are increasing the value of their intranets by actually making them useful for employees. This is just the first step for many. Companies will expand these Java applications to extranets, and to the Internet -- but the intranet is where many corporate developers and independent software vendors are focusing. There is a business case for Java here no matter how loud or misdirected the hype gets.


new Go to the discussion area.

Send us your feedback.

Check out today's Grind.



JavaTM is a trademark of Sun Microsystems, Inc.

Other companies, products, and service names may be trademarks or service marks of others.

Copyright    Trademark


IBM HomeOrderEmployment