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Econometrics, Inc. is a small market research firm serving some of the biggest names in business, including auto makers, insurance companies, airlines, and publishing companies. The firm's product is business-to-business and consumer-based market intelligence information, which is delivered on a customized basis using unique algorithms developed by Econometrics. Recently, with the help of IBM and Java, Econometrics has been able to market its services globally over the Internet.

Company: Econometrics, Inc.
Location: Chicago, Illinois
Industry: Market Research
URL: http://www.mkt-online.com/

The firm's new service -- called Market-Online -- enables authorized users to access state-of-the-art market profiling information using a 100% Pure Java applet. Users can make queries and get timely responses any time of the day, all from the Market-Online Web site. Econometrics expects Market-Online to reach thousands of new clients, extending the company's reach to both small and large companies who can benefit from their "mass marketing on a one-to-one basis" approach.

Econometrics selected a Java-based solution for its ease of use and the benefits of delivering a cross-platform system that users could access regardless of what operating system they use. The Java applet will allow the Internet user to input various parameters and filters. To help them focus their query, it will prompt them for information such as geographic data on state, county and zip code.

IBM helped the Econometrics team build the new application, which links into IBM RS/6000 UNIX servers with IBM DB2 database and Lotus Domino Go Webserver software.

"As our company continues to evolve in the information business community, we're envisioning the Internet as an extraordinary channel of distribution," said Econometrics CEO Robert McGuire. "We clearly view innovative application of technology such as Java as a value-add to our business, providing opportunity for both our customers and Econometrics."



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