The firm's new service -- called Market-Online -- enables authorized users to access
state-of-the-art market profiling information using a 100% Pure Java applet.
Users can make queries and get timely responses any time of the day, all from
the Market-Online Web site. Econometrics
expects Market-Online to reach thousands of new clients, extending the company's reach to both
small and large companies who can benefit from
their "mass marketing on a one-to-one basis" approach.
Econometrics selected a Java-based solution for its ease of use and the benefits of delivering a
cross-platform system that users could access regardless of what operating system they use. The
Java applet will allow the Internet user to input various parameters and filters. To help them focus
their query, it will prompt them for information such as geographic data on state, county and zip
code.
IBM helped the Econometrics team build the new application, which links into IBM RS/6000
UNIX servers with IBM DB2 database
and Lotus Domino Go Webserver software.
"As our company continues to evolve in the information business community, we're envisioning the
Internet as an extraordinary channel of distribution," said Econometrics CEO Robert McGuire.
"We clearly view innovative application of technology such as Java as a value-add to our business,
providing opportunity for both our customers and Econometrics."