Geography Matters for Marketing

GIS is used for marketing. Businesses can use geography in a variety of ways from publishing interactive maps of store locations on the Web, to address matching just the right customer profile for a targeted marketing campaign.

Geographic information system (GIS) software significantly improves the analysis process so that businesses can better coordinate distribution and delivery routes, enhance customer service by pinpointing delivery time estimates, and offer the right merchandise to match the customer mix in a service area. The geographic location of facilities and customers is a launching point for a wide range of business geomapping applications such as

  • Site selection/analysis
  • Pricing comparisons
  • Performance analysis
  • Service contract management
  • Data access and reporting
  • Geographic locator
  • Geocoding customer and facility locations
  • Customer profiles
  • Trade area development
  • Interactive maps of store locations on the Internet

GIS uses the inherent geographic component of business data (an address, a territory, a distribution path) to visualize information, and display patterns and trends. GIS can also be used to create a multidimensional snapshot of trends to plan trade areas, predict sales, design sale territories, plan media, and much more.

ESRI offers a complete range of software from sales and territory mapping for individuals, to complete desktop GIS tools. ESRI software is customizable so that users can create unique interfaces and applications. Business units within companies can share and access business and customer data with powerful, enterprisewide solutions for spatial data servers and engines. And ESRI offers complete Internet and Intranet mapping components for publishing interactive maps on the Web.

If you would like to know more, we invite you to explore our many informational and downloadable resources.